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Capital Allocators – Inside the Institutional Investment Industry

Feb 15, 2021

Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy and a popular past guest on the show.  In our first conversation, we discussed branding an asset management firm and many of Jen’s leadership nuggets of wisdom.  That conversation follows on the feed.
Our second conversation discusses the evolution of marketing and brand development in asset management and how the pandemic has accelerated trends already in place.  We discuss business development in a virtual world, including building a digital profile, developing a presentation style, handling significant world events, differentiating from others, and nailing the narrative. We end by turning to lessons Jen learned on internal communication and leadership through the health crisis.
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