Aug 8, 2022
Brent Montgomery is the CEO of
Wheelhouse Group, a family office where he creates entertainment
content and a venture capital fund that invests in businesses to
amplify brands around talent. Brent is a media producer and
operator whose first hit was Pawn Stars at his first
production company, Leftfield Pictures. He later oversaw a host of
reality television hits, including HGTV’s Fixer Upper,
Netflix’s Queer Eye, A&E’s Duck Dynasty, and
Bravo’s The Real Housewives of New Jersey, while running
ITV America after he sold Leftfield to ITV.
Our conversation covers Brent’s childhood entrepreneurial efforts,
creation of Pawn Stars, vertically integrating and
expanding Leftfield’s business, and the sale to ITV. We turn to the
flywheel behind Wheelhouse, monetizing talent and intellectual
property across production, marketing, merchandising, and events,
its partnering with leading investors, and a few investment
examples along the way.
Show Notes
(3:16) Brent’s
background
(8:22) Reality TV
(9:47) Starting and operating a
business
(18:13) Investing in content
at Wheelhouse
(24:23) Team structure
(26:59) Favorite types of
investments
(32:27) Insider’s perspective
(34:30) Thoughts on TikTok and
Snapchat
(36:35) Identifying talent and monetizing
brands
(39:56) Importance of investment
arm
(42:47) Trends in the world of
content
(45:52) Biggest risks
(46:30) Closing questions