Feb 15, 2021
Jennifer Prosek is the founder and CEO of Prosek Partners, a
leading international public relations and financial communications
consultancy and a popular past guest on the show. In our
first conversation, we discussed branding an asset management firm
and many of Jen’s leadership nuggets of wisdom. That
conversation follows on the feed.
Our second conversation discusses the evolution of marketing
and brand development in asset management and how the pandemic has
accelerated trends already in place. We discuss business
development in a virtual world, including building a digital
profile, developing a presentation style, handling significant
world events, differentiating from others, and nailing the
narrative. We end by turning to lessons Jen learned on internal
communication and leadership through the health crisis.